Global Latin music idol MALUMA has just dropped his new single, melodic Latin pop banger “Sobrio” (“Sober”), along with its music video, which includes several celebrity cameos. “Sobrio” is the first single off the artist’s upcoming album.

In “Sobrio”, written by Maluma, Édgar Barrera, Kevyn Mauricio Cruz, Alejandro Robledo, Filly Andres Lima and Lenin Yorney Palacios, Maluma once again sings about heartbreak but unlike the somewhat cocky Papi Juancho attitude he had in “HAWÁI”; this time he shows a more vulnerable side. The lyrics tell the story of someone who is only able to gather the courage to call his ex-girlfriend to tell her he misses her and say he is sorry, only after he has been drinking

Thus, in the beautiful cinematic music video shot in Los Angeles by renowned director Jessy Terrero of Cinema Giants, we encounter a Maluma that is definitely not sobrio as he drowns his sorrows when he sees his girl, played by Israeli fashion supermodel Eden Fines, on a date, with reality star Scott Disick, and then gathers the liquid courage to confront them, making a fool of himself in the process while still somehow looking cool as only Maluma could do. Besides cameos from Disick, singer/rapper Saweetie, actor/singer/model Quincy Brown and Australian supermodel Shanina Shaik, the video has an unexpected not to be missed ending.

Maluma is currently in the midst of rehearsals for Maluma’s PAPI JUANCHO MALUMA WORLD TOUR, his first live, in-person tour since the beginning of the pandemic. The North American leg of the PAPI JUANCHO MALUMA WORLD TOUR kicks off on September 2nd and will make stops in more than 25 cities before including venues such as Madison Square Garden in New York and The Forum in Los Angeles.