Aries – Sayonara
Hailing from Southern California, 19 year old Aries is part of a new generation of artists that have circumvented the traditional methods of reaching fans in favour of more unconventional approaches. Through his incredibly popular YouTube channel launched under a year ago Aries has built a following of over 275k subscribers that tune in to him recreating popular rap beats in under 2 minutes. This community of fans also stream Aries’ own music en masse across Spotify, Apple Music, & Soundcloud, totalling millions of plays in the process. A true self-starter Aries writes, produces, and vocals all of his music from before sharing it with the world via his WUNDERWORLD label.
Aries styled himself irresistibly into 2018 with ‘CAROUSEL’ entering the Top 10 of Spotify’s US Viral charts while simultaneously gaining support from i-D Magazine, Hilly Dilly, and Acid Stag amongst other tastemakers. With ‘SAYONARA’ Aries continues to expertly merge the boundaries between alternative hip-hop, pop punk, and R&B. On his inspiration for the song Aries explains that “SAYONARA focuses on goodbyes. From situations where you have to say goodbye too soon to situations where you’re not able to say goodbye at all. There’s an irony in the song as the message is pretty dark but it’s delivered over an uplifting beat”.